Search Engine Optimization (SEO) is a technique employed by websites to improve their visibility on search engines. It is a form of web marketing that uses techniques such as website design, positioning, and link building to improve the visibility of a website.
SEO is a process that begins by identifying the keywords that people are most likely to type into a search engine result page. Then, the website can optimize its design, including the use of font and color techniques, to make sure the keywords are shown in the top results. Finally, the website can place links to other websites that may have information about the same topic as the site being optimized.